Target Audience and Purpose - Research!!! (;

As a group we agreed that our target audience for the opening sequence will be teenagers and young adults from the age of 13-26 years old. Our main reason for this age group is because they are mostly interested in horror movies due to their rebellious nature and their keen interest to be thrilled and scared. Therefore, the purpose of our opening sequence is to entertain, shock and thrill. 

Research about our Genre - Horror/Thriller

Horror films are a movie genre seeking to provoke a negative emotional reaction from viewers by playing on the audience's most primal fears. They often feature scenes that astonish the viewer through the means of ghoulish and the supernatural, thus frequently overlapping with the fantasy and science fiction genres. Horrors also overlap with the thriller genre. Horror films deal with the viewer's nightmares, hidden worst fears, revulsions and fear of the unknown. Although a good deal of it is about the supernatural, if some films contain a plot about death, serial killers, a disease/virus outbreak, they may be seen as a  “horror”.

      Plots written within the horror genre often involve the interruption of an evil force or event, commonly of supernatural origin entering into the everyday world. Themes or elements often prevalent in typical horror films include ghosts, torture, gore, werewolves, ancient curses, Satanism, demons, vicious animals, vampires, cannibals, haunted houses, zombies and serial killers. Conversely, stories of the supernatural are not necessarily always a horror movie as well. Early horror movies are largely based on nineteenth-century literature of the gothic genre, such as Universal's Dracula (1931) and Frankenstein (also 1931).  

     The term "horror movie" first appears in the writings of critics and film industry commentators in response to their release, but the term has since been applied with hindsight to similar films from the entire silent period.

Inspiration!

As a group we thought that a thriller/horror would provide our opening with the drama we needed to cause suspense and deliver a poignant and effective movie opening.
        We decided that we would all meet up and watch some horror movies for inspiration. These included 'Paranormal activity', 'Insidious' and 'The Others'.